Internet Marketing
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content.
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About this course
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content.
What you'll learn
- Demonstrate an understanding of SWOT Analysis in Marketing
- Conduct effective Marketing Research and Real Time Marketing
- Implement Brand Management strategies
- Utilize Social Media effectively to build a community and interact
- Understand SEO Basics and Website Characteristics
- Master Capturing Leads and Campaign Characteristics
Course Contents
Module One: SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
- Case Study
- Module One: Review Questions
Module Two: Marketing Research
- Consume All Media
- Finding the Right Price
- Product Development and Improvement
- Identify Your Target Audience
- Case Study
- Module Two: Review Questions
Module Three: Real Time Marketing
- Dynamic Content
- Engagement Builds Followers
- Constant Readiness and Monitoring
- The Time the Place and the Media
- Case Study
- Module Three: Review Questions
Module Four: Brand Management
- Every Interaction Counts
- Consistent Through all Media
- Unique Qualities
- Needs to be Actively Managed
- Case Study
- Module Four: Review Questions
Module Five: Social Media (I)
- You are Building a Community
- A Personal Touch
- Brand Champions
- Make it Easy to Share
- Case Study
- Module Five: Review Questions
Module Six: SEO Basics
- Relevant and Original Content
- Keywords
- Value Proposition
- Linking
- Case Study
- Module Six: Review Questions
Module Seven: Social Media (II)
- Content is King
- Blog and Interact
- Webinars
- Constant Monitoring
- Case Study
- Module Seven: Review Questions
Module Eight: Website Characteristics
- SEO Optimization
- Landing Page
- Analytics
- Mobile and Tablet Friendly
- Case Study
- Module Eight: Review Questions
Module Nine: Capturing Leads
- Lead Management and Generation
- Give Something Away
- Quality vs. Quantity
- Capture Repeat Customers
- Case Study
- Module Nine: Review Questions
Module Ten: Campaign Characteristics
- Tailored for Your Audience
- Use Powerful Words
- The 4 W’s of a Campaign
- Monitor and Tweak
- Case Study
- Module Ten: Review Questions
Module Eleven: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
Who Should Attend
- Anybody who is interested in learning Internet Marketing Fundamentals Skills
- Small business owners and entrepreneurs
- Marketing professionals looking to transition to digital channels
Prerequisites
None
Course Materials
Attendees will receive a course manual with presentation slides and reference materials.
Technical Requirements
- Internet access for downloading course materials
- Supported Devices: Laptop, Tablet, Smartphone, eReader (excluding Kindle)
- Adobe DRM-compatible software (e.g., Digital Editions, Bluefire Reader)
Live Course Price
USD 699
Duration
1 Day
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